Intechnica already had a logo and rough colour scheme to begin with however, I elevated the brand by creating brand guidelines including but not limited to typography, colour pallette and logo rules. The sweep and teardrop are the main assets for the brand, but there were also 3 types of services which had unique visual identities.

I also created templates for social media such as Linkedin, event, email and basic print and digital advertisements.

The Pride in Sheffield committee already had a logo but required a visual identity to go with the logo that could be used across social media and print.

I created posters and flyers, social media templates, web advertising banners and an event brochure template for them to use.

The templates were made in Adobe InDesign and Microsoft Word depending on who had what software.

I also created posters and templates for any caucuses and additional events that they planned to host. As these were themed, they wanted a totally different visual style for each but with their logo on the side.

Enhance, Excel, Exceed

DevCora Consultancy came to me with a company name, strapline and preferred colour; teal. They wanted a logo and basic brand look. The concept they were going for was the idea of going on a journey with their clients and stepping up. It was important to include people and heart.

The result shows the use of the bottom right part of the lowercase d to create an arrow and the layout of the logo to create a step. The assets include teal, steps and soft simple illustrations.

A new handcrafted bowtie company wanted a traditional and simple design which attracted both traditional and modern (yet quirky) types of people. The box design is something which can be easily handmade by the company.

This brochure is aimed at young people who are looking for work experience, whether it’s through apprenticeships or work placements. The brief was to be bright and clear, use the Twinkl brand but also appear more mature.

The starting point in this concept came from the keyword ‘sleek’ given by the stakeholder. I explored all shapes related to the letter X and ended up looking at 60 degrees and hexagons.

After watching ‘Abstract: The Art of Design’ on Netflix where there were overlapping elements in a piece of interior architecture in a specific interesting way, it inspired the end result here.

This concept was chosen by the stakeholder.

This is from my time at the design agency, Legard Jepson. The project was for Birmingham Museum for their modern art gallery, the Waterhall. Their other venues and the overall brand followed the same circular shape so I had to follow the same brand guidlines for this venue. However because this is modern art, it needed to stand out despite following the same branding. This uses spontaneous brush strokes to signify creativity.

A personal trainer and all-round health and fitness person wanted a brand for their new ventures. A flexible logo that had the scope to work across various sections within the health and fitness industry. To start with however, she wanted to cover "sports massage" and "personal training".

I approached this like different flavours of a canned drink.